In the tech industry, staying informed about the latest trends and innovations is paramount. Many businesses rely on sources like Gartner’s Voice of the Customer (VoC) to guide their decisions. However, while Gartner’s insights are valuable, they’re not infallible. In this blog post, we’ll delve into why Gartner’s VoC might not always be the most accurate gauge of customer satisfaction, especially when compared to alternatives like GTB Technologies.
First and foremost, Gartner’s VoC is based on surveys conducted with a select group of respondents within a tiny window of time. While these insights provide valuable anecdotal evidence, they may not accurately represent the broader customer base. Moreover, the criteria used to evaluate vendors may not always align with what truly matters to customers.
Enter GTB Technologies, a leading provider of data protection solutions. Despite its stellar reputation and high customer satisfaction rates, GTB has not made the grade – so to speak. But why is that?
One plausible explanation is that Gartner’s methodology of limiting the ranking is based on the last 18 months through December 2023 and only reviews by firms with greater than $50 million are included!. As a result, GTB Technologies may have been unfairly penalized in the rankings, despite delivering exceptional value to its customers.
Another factor that may contribute to discrepancies in customer satisfaction rankings is the influence of cyber-evangelists. These individuals, often associated with leading companies in the industry, wield significant influence over the perceptions of customers and analysts alike.
In the case of GTB Technologies, the #1 choice has on staff in a role as cyber-evangelist, a former leading Gartner DLP analyst. This close association may have inadvertently created biased perceptions, criteria of inclusion, and evaluations of competing vendors, such as GTB Technologies.
Remember this is an opinion piece.
At GTB Technologies, customer satisfaction isn’t just a metric; it’s a way of life. Boasting an impressive 94% willingness to recommend rating and an outstanding 4.9 out of 5 stars, GTB Technologies shines brightly in the Gartner Peer Insight rankings.
This approach allows GTB to gain a deeper understanding of its customer’s needs and preferences, enabling the company to tailor its products and services accordingly. As a result, GTB consistently receives rave reviews from customers who appreciate the personalized attention and innovative solutions provided.
While Gartner’s VoC may serve as a benchmark for evaluating customer satisfaction in the tech industry, it’s essential to take its findings with a grain of salt. As demonstrated by the case of GTB Technologies, rankings and ratings can often be misleading and fail to capture the full spectrum of customer sentiment.
Businesses would be wise to look beyond Gartner’s VoC and consider alternative sources of feedback, such as direct customer interactions and testimonials. Ultimately, the true measure of customer satisfaction lies not in rankings or ratings but in the relationships forged between companies and their customers, provided of course, the solution works. And in that regard, GTB Technologies reigns supreme.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. All rights reserved.
Best DLP Solutions 2021
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
I am an investor at Bain Capital specializing in cybersecurity and infrastructure. We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions. We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution. Nov. 16, 2022 lkin
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
I have been working closely with Forcepoint. They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.
Our deployed Digital Guardian deployment was failing miserably. The product did not function properly and support was non-existent. The inability to address audit issues, inaccurate data provided by the system, and the lack of reporting prompted us to implement GTB after a detailed evaluation of DLP products.
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
We give this product our SC LabApproved Rating, the highest recognition we offer
I can't wait till you go public to buy your company shares!
#1 of the top 5 Data Loss Prevention solutions in 2023
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
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Visibility Gain accurate visibility into sensitive data movement across network, cloud, email, web, SaaS, and enterprise communication channels.
Protection Prevent sensitive data from leaving through unauthorized destinations, risky channels, compromised systems, or policy violations.
Accuracy Reduce false positives and alert fatigue with content-aware detection and contextual policy enforcement.
Control Apply real-time actions such as block, allow, encrypt, quarantine, alert, coach, or escalate based on business policy.
