
Trust has traditionally been the cornerstone of network security. It’s what allows everything from files to data packets to move across a network, while also controlling permissions for end users.
But in modern networking, establishing trust is getting harder. Detection systems for cyberattack have traditionally needed pre-designed signatures that identify specific sets of malicious code, or anomalies in the normal data flow.
In an increasingly digital business world, binary decisions like allow or block no longer work. That’s where CARTA comes in.
CARTA stands for continuous adaptive risk and trust assessment. It’s a cybersecurity model envisaged by tech analysts Gartner that builds on their concept of Adaptive Security Architecture – but takes it further.
It’s based on the idea that enterprises now need to embrace a continuously adaptive cybersecurity posture that can keep pace with the persistent evolution of new tools and tactics used by cyber criminals.
“In an increasingly digital business world, binary decisions like allow or block no longer work.”
Current methods of establishing trust also leave the door wide open for insider threats. Because inside users are pre-defined as safe by the network, malicious or negligent activity like data leaking is less likely to set alarm bells ringing.
Enterprises now have to decide how to say ‘yes’ to transactions when all the information they had in the past isn’t available, or when saying yes brings a level of risk. CARTA accepts that permissions have to be granted within the more fluid criteria of risk and trustworthiness.
Cybersecurity systems therefore have to become smarter, in order to weight variables and make sound – but complex – decisions.
CARTA treats every network connected system or device as potential sources of breach, so the behaviour of every network asset is continuously assessed for risk and trust. That requires CARTA to be applied across three phases of information security and risk management:
For CARTA to work, data analytics have to be part of the cyber-arsenal, with machine learning offering the most value in terms of finding anomalies.
Security analytics can detect intrusions and infections that might otherwise bypass rules-based prevention systems.
In the US, the average time before a breach is detected is 99 days, at an average cost of remediation of $4 million. By speeding up and automating detection, response time is shortened and costs contained. Machine learning can also help enterprises focus limited resources on events with the highest risk.
CARTA also requires organizations to continuously assess their ecosystem risk. It assumes that partners and trusted vendors assume some responsibility for sustaining a customer’s or client’s cybersecurity and brand reputation.
Major digital partners should only be allowed into an organization’s IT ecosystem after a rigorous security and risk assessment – and should be monitored continuously to assess the risk they might pose in the future.
Under a CARTA mindset, compliance and governance are continuously assessed at an enterprise level. Analytics can provide the basis for predictive models around key business risks, and the value of opportunities that might be available if more risk is taken on.
Enterprises are already shifting security budgets from legacy tools like firewalls to focus more heavily on machine learning and data analytics.
The early adopters are constantly assessing network data traffic patterns to fine tune security protocols, and building a cybersecurity posture better suited to today’s threat environment.
Driven by dynamic technologies like mobile, Cloud, and IoT, digital transformation of the economy has made binary approaches to threat detection obsolete. Protecting an attack surface that’s constantly expanding – which may not have a perimeter – requires a continuous approach to assessing vulnerability and identifying cyber risks.
CARTA provides a road map for implementing a security program capable of responding to the velocity and volume of new threats, and their fast-changing nature.
Smart Data Loss Prevention solutions can help enterprises realize CARTA’s potential by making data protection and network security more responsive – adapting as they monitor and learn. These new smart systems can also produce more defined data classification rules, and better control access permission by more accurately identifying legitimate users.
As CARTA becomes the norm in cybersecurity, system managers will improve their ability to identify malicious activity and stop cyber-criminals from damaging or stealing data.
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Best DLP Solutions 2021
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
I am an investor at Bain Capital specializing in cybersecurity and infrastructure. We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions. We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution. Nov. 16, 2022 lkin
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
I have been working closely with Forcepoint. They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.
Our deployed Digital Guardian deployment was failing miserably. The product did not function properly and support was non-existent. The inability to address audit issues, inaccurate data provided by the system, and the lack of reporting prompted us to implement GTB after a detailed evaluation of DLP products.
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
We give this product our SC LabApproved Rating, the highest recognition we offer
I can't wait till you go public to buy your company shares!
#1 of the top 5 Data Loss Prevention solutions in 2023
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
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Visibility Gain accurate visibility into sensitive data movement across network, cloud, email, web, SaaS, and enterprise communication channels.
Protection Prevent sensitive data from leaving through unauthorized destinations, risky channels, compromised systems, or policy violations.
Accuracy Reduce false positives and alert fatigue with content-aware detection and contextual policy enforcement.
Control Apply real-time actions such as block, allow, encrypt, quarantine, alert, coach, or escalate based on business policy.