It’s 2023, so where is the latest Magic Quadrant for Enterprise Data Loss Prevention (DLP)? It turns out that the last and final Magic Quadrant for Enterprise Data Loss Prevention (DLP) report was published in early Feb. 2017.[i]
That dated report is more than 3 years old! Why is the report no more? The way it was explained by Gartner – the market has matured and DLP will now be covered by a Market Guide.
Recent Gartner Research concludes that “at this late stage of DLP solution maturity, organizations continue to struggle with DLP deployments. This is primarily due to misrepresentation of the DLP solutions internally within the context of a security program.
In addition, many in the market overstate the simplicity of deployments, the level of out-of-the-box accuracy in identifying content and visibility, and the control over all applications “[ii]
We’ve been arguing for years that the inaccurate detection and complexity of those traditional “Gartner Market Leader” DLP solutions will be their downfall and it was. It took time but Gartner finally started to realize that not all DLP solutions are the same and thus the move to Market guides and “Integrated DLP”. Gartner Research also stated, “By 2021, 90% of organizations will implement at least one form of integrated DLP, an increase from 50% today,”[iii]
Integrated DLP is a simple basic set of “DLP” features and is designed to provide a minimal compliance checkbox for SMB organizations, but integrated DLP brings significant implantation, on-going management, detection efficacy, technical support and data loss channel coverage limitations making its DLP an ineffective replacement for an Enterprise DLP solution – even if the only channel you care to monitor is outbound email.
GTB’s data protection that works platform offers modularized data security solutions for those organizations needing to integrate DLP functionality. A typical use case is an organization using Microsoft Office 365 in the cloud that can easily incorporate GTB’s Cloud DLP, thus adding advanced accurate data fingerprinting, watermarking, and image analysis (OCR). A typical implementation is up and running in less than 30 minutes!
It’s no wonder that during the 2017 Gartner Symposium, the lead DLP analyst told us that GTB should be mad that the “MQ for DLP has been put to rest as GTB’s solutions work as marketed, and are accurate in its data detection.” GTB definitely is the ‘market leader’ also 2 of the ‘leader’ vendors would have been knocked out of the top right quadrant given the problems of their solutions. So those DLP vendors who today, in 2023 claim to be the “Gartner DLP Market Leader” are not being so, transparent? honest? who knows, one is even serving Google ads giving away the 2017 Magic Quadrant for DLP report, based on 2016 data; therefore one must definitely try before you buy.
GTB has developed a simple solution to a very complex problem. This includes the ability to easily deploy and manage, create policies that do not interfere with the business process yet still provide advanced security to prevent a breach from multiple scenarios such as an innocent mistake from an un-informed employee to a potential malware attack leaking data through a random port & channel.
Remember, event reviewing is the most tedious and time consuming for traditional DLP solutions. GTB developed and patented technologies that provide a more modern approach to DLP with accurate events and one that is the easiest to deploy enabling true data breach prevention and data protection.
Contact us for a free Gartner Enterprise Data Loss Prevention Vendor Comparison Review which will compare DLP vendors. Learn about data security and DLP vendors, whose services are Data Loss Prevention, EDR, UEBA, Data Classification, Data Discovery, File Audit.
[i] Magic Quadrant for Enterprise Data Loss Prevention ARCHIVED Published: 16 February 2017 ID: G00300911
Analyst(s): Brian Reed | Deborah Kish
[ii] Market Guide for Enterprise Data Loss Prevention Published: 26 September 2018 ID: G00349685
Analyst(s): Eric Ouellet, Deborah Kish, Marc-Antoine Meunier
[iii] How to Choose Between Enterprise DLP and Integrated DLP Approaches Published: 07 July 2017 ID: G00332900
Analyst(s): Brian Reed | Neil Wynne
Best DLP Solutions 2021
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
I am an investor at Bain Capital specializing in cybersecurity and infrastructure. We have been doing a deep dive into the enterprise data space since our investment in Ata#####, and have found data loss prevention one of the largest pain points. Many firms lack comprehensive data privacy policies and solutions. We see GTB’s platform as a direct response to address this problem, and we feel it is a best-in-class solution. Nov. 16, 2022 lkin
Over the years, our environment has become increasing complicated as we continue to improve our security and data protection posture. GTB Technologies has demonstrated time and time again its ability to be agile in meeting our needs. We have seen other (larger) companies struggle to understand issues and communicate them within their company to work toward delivering a solution. This has not been the case with GTB.
“Security is a large initiative for LA Metro, as we continue to grow our network and infrastructure to meet our growing needs that support those living, working and exploring LA County,” said Los Angeles County Metropolitan Transportation Authority Senior Director of Engineering Richard Bezjian. “Our existing email protection would simply not be enough on its own to deliver the strength of protection required to identify and stop today’s cyberattacks. SonicWall delivers additional security efficacy with a competitive TCO.” utilizing GTB Inspector for Data in Motion OEM solution
"Each department faces unique regulatory challenges and data security must both protect vital data without interfering with critical business. That's why the City replaced its previous DLP and encryption solution with Avanan Data Protection and Encryption. Within days of deployment, the City saw a 30% improvement in the use of data encryption. " GTB catches the events which others missed! CISO City & County of San Francisco, using GTB Inspector for Data in Motion via GTB OEM Avanan 2020
I have been working closely with Forcepoint. They are highly impressed with GTB’s all-in-one DLP solution and its ability to discover, classify, detect, and protect companies from threats in a seamless manner.
Our deployed Digital Guardian deployment was failing miserably. The product did not function properly and support was non-existent. The inability to address audit issues, inaccurate data provided by the system, and the lack of reporting prompted us to implement GTB after a detailed evaluation of DLP products.
"GTB has one of the most advanced DLP solutions on the market and we are proud to have them as a partner. As soon as we added them to the Avanan Cloud Security Platform we started seeing our customers testing and then purchasing their solution on our platform" Gil Friedrich, CEO Avanan
GTB continues to be the best company to work with in our entire portfolio. I’m happy for GTB’s great success while still making MIDFLORIDA feel like your most important customer. Please consider me for a reference anytime.
From all the DLP solutions we have seen, yours Stands out and I believe you and the team are in for a great one. The new UI is so impressive. Great Job All
We give this product our SC LabApproved Rating, the highest recognition we offer
I can't wait till you go public to buy your company shares!
#1 of the top 5 Data Loss Prevention solutions in 2023
Best DLP Solutions 2021
We give this product our SC Lab Approved rating, the highest recognition we offer. If you have sensitive information on your enterprise, you need GTB – if for no other reason than that you’ll sleep much better knowing your data is protected. Peter Stephenson, SC Magazine
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Visibility Gain accurate visibility into sensitive data movement across network, cloud, email, web, SaaS, and enterprise communication channels.
Protection Prevent sensitive data from leaving through unauthorized destinations, risky channels, compromised systems, or policy violations.
Accuracy Reduce false positives and alert fatigue with content-aware detection and contextual policy enforcement.
Control Apply real-time actions such as block, allow, encrypt, quarantine, alert, coach, or escalate based on business policy.
